A considered identity for Harmony’s next chapter in dental care. Connecting clinical confidence, patient comfort and a refined experience across Dubai and Abu Dhabi.
Dear Anas,
Following our review of Harmony’s current brand and our conversations about your goals and requirements, we’ve put together a tailored proposal focused on what we believe Harmony needs most at this stage.
At its heart is a Core Rebranding Package: the essential identity work and applications needed to create a consistent, distinctive experience across Harmony’s key touchpoints. Alongside it, we’ve included Strategic Enhancements we recommend, as well as flexible Add-ons you can choose according to your priorities, timeline and budget.
Our aim is to give Harmony a strong, practical foundation without committing you to services you may not need right now — while leaving room to grow. We look forward to shaping Harmony’s next chapter together.
Bring Harmony’s dental expertise and patient experience into one coherent identity — from the first digital impression to reception, treatment planning and follow-up. Two creative directions; one selected direction developed into a cohesive system.
Actual creative designs and reusable visual assets showing how the identity can come to life in Harmony's spaces — without site measurements or fabrication documentation.
Website visual direction rather than a complete page-by-page UI design or development project.
All five groups are included in the AED 33,000 Core Package. Expand any category to see its deliverables. Final image quantities and adaptation counts are subject to scoping.
Select only what Harmony needs. Each optional service shows a proposed fixed fee and an estimated duration. Tap + Add to include it (✓ Added to undo). Your tailored estimate updates instantly below. All amounts are in UAE dirhams.
A focused strategy sprint: existing-brand review, desk research into dental-care competitors and patient priorities, one discovery workshop, positioning, value proposition, tone of voice, key messages and communication pillars. Primary field research and extended stakeholder interviews are excluded.
Recommended first: complete and approve before any creative design.Estimated: 2–3 weeksResponsive UI design for up to 8 unique website page templates (desktop and mobile), using approved copy and imagery. Includes a concise component library and a developer handoff. Coding, CMS integration and launch are excluded.
Estimated: 3–5 weeksUI/UX for a defined first release: up to 12 unique screens, key user flows, wireframes and clickable prototype for one mobile platform. Additional screens, complex user research, development and app-store deployment excluded.
Estimated: 4–6 weeksA structured AI-assisted content setup based on approved brand guidelines: prompt library, reusable templates, tone-of-voice configuration, test cases and an onboarding session. No custom software development, API integrations, usage fees or autonomous publishing.
Estimated: 2–4 weeksVisual packaging concepts for up to 2 VIP or patient gift-kit formats, with mockups and basic layout assets. Fabrication, prototypes, structural engineering and final print-production files are excluded.
Estimated: 2–3 weeksAn eight-week working plan, following the reference proposal’s milestones. The final schedule will be confirmed against quantities, feedback and the selected services.
Confirm the brief, patient touchpoints, stakeholders and client materials.
Develop two identity directions and the main applications, with the first creative submission targeted by the end of Week 5. Website/clinic Look & Feel and AI-enhanced photo libraries run within this window, subject to agreed quantities.
Select one direction, present the refined second submission during Weeks 6–7, incorporate up to two consolidated refinement rounds and approve the final identity and core applications.
Prepare basic guidelines, approved artwork, exports and editable source files.
Selected: Brand & Communication Strategy adds an estimated 2–3 weeks before Week 1. The core plan then runs for eight weeks; combined planning allowance: 10–11 weeks, excluding any additional services.
Core planning allowance: 8 weeks. Clinic Look & Feel and AI photography are included in the new scope and planned alongside the core applications. High image volumes or additional adaptations may extend the schedule. Client feedback and approval delays shift the delivery dates.
Proposed project fees for discussion. Final scope and quantities are subject to mutual approval.
Core package: approximately 8 weeks.
Additional-service estimates below are proposed planning allowances, not durations supplied by the reference proposal. Work starts once its inputs and preceding approvals are ready. Some services may run in parallel; the durations are not added together automatically. Final dates depend on quantities, team capacity and approvals.
Review the selected services and total, leave any notes, then press Submit. Your completed proposal will be emailed directly to our team.
One click is all it takes. Your selected services, itemized AED prices, estimated timeline and notes will be sent automatically.
Fixed Core Package plus only the selected services. Fees exclude third-party licences, printing, fabrication, deployment and production.
01 — Project booking / 40%
02 — Creative direction approval / 40%
03 — Final approval and handover / 20%
Payment allocation is a working recommendation, not a binding term. For strategy-first work, milestones may be adjusted by agreement.
Creative direction. Two directions will be presented. One approved direction will be developed into the final identity system and applications.
Revisions. Each main project phase includes up to two rounds of revisions based on consolidated feedback. Additional revisions or substantial changes after approval may be quoted separately.
Look & Feel. These deliverables include actual visual designs and reusable brand assets. Adaptation to final dimensions, actual website content, technical requirements and implementation will be handled by Harmony's team.
Strategy sequence. When Brand & Communication Strategy is selected, it must be completed and approved first to inform all subsequent creative work.
Client materials. Harmony provides existing brand files, approved copy, employee portraits, real facility images and relevant consents. AI enhancements will preserve accurate representation of people and facilities.
Production & development. Printing, production, installation, site measurement, technical signage drawings, website development and mobile application development are not included.
Timeline. Final duration depends on approved services, prompt consolidated feedback, and timely provision of client materials. Further scope may require a revised schedule.
Commercial confirmation. Prices shown are an initial proposal and assume the stated quantities and exclusions. Final scope, invoice schedule, legal terms and quotation validity require approval before engagement.
